These days when hackers and cyber criminals are lurking in every corner of the internet, how can you keep the sensitive information flowing from and to your website safe? Get an SSL Certificate. SSL stands for Secure Socket Layer, a technology that creates an encrypted connection between your website and your customer’s browser so that the information passing between them, such as the credit card number, remains totally private and secure. Every website that sells goods and services must have an SSL.
Here is how SSL works. Once you have launched your website, you apply for and receive an SSL certificate, which you install on your website. Now the URL of your website begins with “https://”. When a user tries to access your website from his/her browser, the web server (that hosts your website) receives the request and performs what is called an SSL handshake to verify your website’s SSL certificate. Once it finds that everything is in order, it encrypts all the information coming to and going from your website.
Here are 5 reasons SSL is so important to website owners:
1. SSL makes your data private and secure:
The main purpose of SSL is to encrypt the data passing between the website and the browsers so that they can be read and understood only by the intended parties. Often, information on the internet passes through more than one server before reaching its final destination. That is when hackers can intercept your data. If they are not encrypted, they can easily steal sensitive information like credit card numbers and social security numbers of your customers. But encrypted data is incomprehensible and useless to anyone who doesn’t have the proper encryption key.
2. SSL protects your website’s authentication:
Customers want to be sure that information they get from any website is authentic. When you receive an SSL certificate, you are also given another certificate called a Server Certificate, which your customers can view to validate that the SSL certificate of your website is up to date and that you are the originator of the information they are receiving. Thus, SSL protects your website’s authentication.
3. SSL protects your brand and reputation:
To get an SSL, you need to have a unique IP address, a piece of text generated on your web server called Certificate Signing Request (CSR), correct contact information in WHOIS record (the ownership and contact information associated with your domain name), and documents validating your business or organization. This mean no criminal or scammer can get an SSL certification using your company’s name. Thus, it protects your brand and reputation.
4. SSL is a must for accepting credit card payments:
A website that sells goods and services must comply with the Payment Card Industry (PCI) standards to be able to receive payments by credit cards. To be able to meet the PCI standards, your website must have an SSL certificate from a trusted source, an encryption of at least 128 bits, and it must provide a private connection to any page that requires users to enter their personal information.
5. Customers trust websites with an SSL certificate:
Due to the above reasons, customers trust websites with SSL certificate. They will know that your business is genuine and that they can trust you to deliver the goods and services they have paid for. When entering personal information, they will know that the information will be safe and will not land in the hands of criminals and scammers. Today’s savvy shoppers stay away from websites that do not have an SSL certificate. This is why it is important for every website to have an SSL certification.