WordPress is an open source content publishing system that has literally taken the online publishing world by storm since it was created by developers and entrepreneurs Mike Little and Matt Mullenweg in 2003. It is so popular that almost every business large or small, including Fortune 500 companies like GM, eBay and Reuters use it. So why is it so popular?
Here are 5 reasons for the increasing popularity of WordPress:
1.Offers the ability to host multiple sites:
WordPress offers its subscribers the ability to host multiple sites on a single installation. This enables businesses to create a site for each of their sales agents or representatives without having to purchase additional websites, which results in a huge saving for large businesses. This relatively new feature also makes WordPress the ideal platform for small businesses that cannot afford multiple websites. This is also the reason it is so popular with individual bloggers and non-profit organizations.
2.Easy to create and publish content:
One reason WordPress is so popular is the ease with which content can be created and published. Users can create websites and blogs quickly and easily with the click of a mouse without the need to learn any programming language. This is what made WordPress so popular initially. In fact, anyone with sufficient knowledge of websites and blogs can create their own website and blog without having to hire a professional web programmer. This saves small companies a lot of money they can use for more important things.
3.Abundance of themes:
WordPress comes with an abundance of free and paid themes that you can use on your website and blog. These themes not only allow you to change the appearance of your website but it allows you to change the character of your website and send the right message to your customers. Whether you need a lightweight theme that’s quick to download or a feature-laden theme to add substance to your website, WordPress has them all. With WordPress, you won’t need to purchase any third-party themes.
4.The sheer number of free plugins available:
Nothing demonstrates the power of WordPress more than the sheer number of free plugins that are available. According to the last count, there are 20,000twenty-thousand plugins and the number is growing. If there is any function you want to add to your WordPress site, chances are there is a plugin for that. All you need to do is look for it, download and install the plugin. This completely eliminates having to install third party plugins, which can often cost money.
Perhaps the most important reason for WordPress’s ever increasing popularity is its versatility. It allows users to create and publish practically any type of content. Whether you want to build an attractive interactive website, or a great SEO interface for blogging, or a website to sell classified ad space, WordPress has every plugin you need. Some of its most popular masterwork plugins include List By Post, My Calendar, ShareThis, All In One SEO Pack and Advanced Custom Fields.